MasterCraft Boat Holdings, Inc. Elects Jennifer Deason to Board of Directors
July 07, 2021 at 05:06 pm
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MasterCraft Boat Holdings, Inc. announced that Jennifer Deason has been elected to its Board of Directors, effective July 1, 2021. Ms. Deason is expected to be appointed to the Audit and Strategy Committees of the Board of Directors. The appointment will increase the size of the Company’s board to eight members, seven of which are independent. Ms. Deason has over two decades of experience in corporate leadership. She's currently the Chairman and Chief Executive Officer of Belong Acquisition Corp. Prior to launching Belong, Ms. Deason was Chief Business Officer/Chief Financial Officer of Flowcode. Ms. Deason also served as the Executive Vice President, Head of Corporate Development and Strategy for Sotheby's. Additionally, Ms. Deason served as Chief Financial Officer at the Weather Channel, where she worked to reposition the organization from a more traditional TV media company towards a data-focused, mobile-first advertising platform, prior to the sale of the digital and B2B businesses to IBM. Earlier in her career, she served as Executive Vice President at Bain Capital.
MasterCraft Boat Holdings, Inc. is a designer, manufacturer and marketer of recreational powerboats through its three brands, MasterCraft, Crest and Aviara. It designs, manufactures and sells premium recreational inboard ski/wake, outboard and sterndrive boats. In addition, it offers various accessories, including trailers and aftermarket parts. The Companyâs segments include MasterCraft, Crest and Aviara. MasterCraft segment consists of its MasterCraft brand, which manufactures premium ski/wake boats. The MasterCraft participates in a category within the powerboat industry by producing the industryâs premier competitive water ski, wakeboarding, and wake surfing performance boats. Crest segment consists of its Crest brand, which manufactures pontoon boats. Aviara segment consists of its Aviara brand, which manufactures luxury day boats. Aviara is a de novo brand, developed in-house, and focused on serving the luxury recreational day boat category of the powerboat industry.
MASTERCRAFT BOAT HOLDINGS, INC. 
