NYC & Company and Mastercard announced a new global, multi-year partnership. From NYC & Company’s iconic programs including NYC Restaurant Week, NYC Broadway WeekSM and NYC Must-See WeekSMto its other citywide initiatives, the two will collaborate to bring all that is Priceless about NYC to life. In addition, Mastercard will also become the preferred payment technology partner of NYC & Company and will be integrated into the organization’s global tourism promotional efforts. Ranked consistently as one of the top cities for both travel and dining by Mastercard’s Global Destination Cities Index, New York City offers unique opportunities to both travelers and residents. Mastercard has always been deeply engaged in the growth and well-being of the city – whether through curated experiences for cardholders through Priceless Cities, identifying and solving urban challenges through City Possible, or by innovating and establishing its first Tech Hub in NYC. Market and traveler insights from Mastercard will help NYC & Company’s business-to-business partners more effectively communicate the dynamic city to audiences around the world. Local businesses could also benefit from Mastercard’s support of NYC & Company’s successful Tourism Ready efforts, which trains emerging businesses big and small throughout the five boroughs to become better equipped to benefit from tourism.