Marriott International Announces Seventh Consecutive Year of Record Organic Worldwide Rooms Signings in 2019, with Approximately 515,000 Rooms in the Pipeline
January 27, 2020 at 08:30 am
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Marriott International, Inc. announced it signed a record number of rooms in 2019, pushing its global pipeline to approximately 515,000 rooms as of year-end 2019 for the first time in the company's history. The company signed 815 agreements, representing more than 136,000 rooms, marking the seventh consecutive year of record-breaking volume of organic rooms signings. Growth was fueled by unprecedented levels of organic rooms signed in each of the company's international regions. During 2019, the company added 516 properties with more than 78,000 rooms in 60 countries and territories – an average of one new property every 17 hours. At the end of 2019, Marriott International's worldwide system consisted of more than 7,300 properties and roughly 1.38 million rooms in 134 countries and territories. More than half of the company's record global development pipeline is located outside North America. In 2019, 53% of the company's signed rooms were outside North America with record-breaking organic volumes in the company's Asia Pacific (38,000 rooms), Europe (17,000 rooms), Caribbean and Latin America (more than 9,000 rooms), and Middle East and Africa (8,000 rooms) regions. Additionally, in 2019, Marriott International debuted its first hotels in four additional countries – Cyprus, Moldova, Kyrgyzstan and Latvia. Marriott International did a record-breaking number of deals for its global luxury hotel brands, bolstering its lead in this high-value segment. In 2019, the company signed 42 luxury projects in 27 countries and territories, while opening or converting 34 properties such as The St. Regis Venice, W Dubai – The Palm, The West Hollywood EDITION and The Ritz-Carlton, Pune. As the company focuses on expanding its leading luxury footprint, it is revitalizing W Hotels. Last year, the company purchased the W New York – Union Square, with plans to transform the property into a showcase for the brand's future look. Last August, Marriott launched its all-inclusive platform to bring its brands, scale and trusted service to this growing, global vacation segment. Less than six months after its launch, the company has signed seven management and franchise agreements for all-inclusive properties representing nearly 3,200 rooms. Among the all-inclusive projects in development are an 800-room Marriott Hotels resort in Jamaica and a 240-room Ritz-Carlton resort in Mexico. The company last year also completed its acquisition of Elegant Hotels Group, which consists of seven hotels and 588 rooms located on the picturesque island of Barbados.
Marriott International, Inc. specializes in hotel operating. Net sales break down by activity area as follows:
- The United States and Canada (79.9%):
- International (20.1%).
At the end of 2023, the group operated 8,785 hotels and residences (1,513,926 rooms) under the brands JW Marriott, The Ritz-Carlton, St. Regis, W Hotels, The Luxury Collection, EDITION, Bulgari, Marriott Hotels, Sheraton, Westin, Courtyard, Residence Inn, Le Méridien, Fairfield by Marriott, SpringHill, Renaissance, Four Points, AC Hotels by Marriott, Protea Hotels, Element, Moxy, etc., distributed between franchised hotels (6,563; 994,354 rooms), managed hotels (2,046; 575,963 rooms), owned and leased hotels (50; 13,115) and residential hotels (113; 11,481). In addition, the group is developing a real estate development business under its own brands.
Marriott International Announces Seventh Consecutive Year of Record Organic Worldwide Rooms Signings in 2019, with Approximately 515,000 Rooms in the Pipeline