Triton Digital Integrates with Rubicon Project to Increase Global Access to Digital Audio and Podcast Supply
January 06, 2020 at 08:00 am
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Triton Digital® announced the inclusion of Triton’s marketplace in the Rubicon Project’s exchange. Through this integration, buyers that use the Rubicon Project exchange can now access audio supply from online audio services, platforms, networks, radio and TV broadcasters, audio content publishers, and pro audio producers leveraging Triton’s SSP (supply-side platform). This integration increases buyers’ access to premium audio inventory, making it easier for marketers and brands to reach their target audiences around the world with effective and resonating messages.
Magnite, Inc. is an independent sell-side advertising company. The Company provides technology solutions to automate the purchase and sale of digital advertising inventory. Its platform features applications and services for sellers of digital advertising inventory, or publishers, that own and operate connected television (CTV) channels, applications, websites and other digital media properties, to manage and monetize their inventory; applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms, (DSPs), to buy digital advertising inventory; and a transparent, independent marketplace that brings buyers and sellers together and facilitates intelligent decision making and automated transaction execution at scale. The Company's streaming sell-side advertising platform (SSP) and ad server offers CTV sellers a holistic solution for workflow, yield management and monetization, across both programmatic and direct-sold video inventory.
MAGNITE, INC. 
