Madison Square Garden Sports Corp. announced a multi-year marketing partnership with MSC Cruises, naming one of the world's large cruise brands the Official Cruise Line Partner of the New York Knicks. Through the partnership, MSC Cruises will receive significant brand promotion during all Knicks games at The Garden including LED Signage and Virtual On-Court Signage.

MSC Cruises will also serve as the Presenting Partner of the Knicks in-game T-Shirt Toss. As the Knicks first global rights marketing partner, the organization will work with MSC Cruises to create new activations in overseas markets, which could include Italy, Germany, England and Brazil. They will work together to provide unique content and brand promotion to continue growing the game of basketball.

Together, the Knicks and MSC Cruises will partner on a sustainability initiative which will provide a donation to an Ocean Conservation Cause for every three-pointer made by the Knicks this season. Throughout the year, GardenVision and Knicks Digital Channels will run features about the program and provide updates on the amount donated to that point in time. This spring, the Knicks will host a Jr. Knicks clinic at the basketball court aboard MSC Meraviglia during her inaugural call at the Brooklyn Cruise Terminal.

Participants in the clinic will take part in basketball drills, skills and training as well as play games run by the Jr. Knicks coaching staff. Participants will also have the opportunity to meet with Knicks alumni and receive branded giveaways from the Knicks and MSC Cruises. In addition to the partnership with the Knicks, MSC Cruises will also come on board as the Official Cruise Line Partner for the Westchester Knicks and Knicks Gaming, which includes LED signage for all Westchester Knicks home games and virtual on-court signage for all Knicks Gaming home games.

Finally, MSC Cruises will be displayed on the digital boards outside of Madison Square Garden, which are visible to the millions of people who walk by The Garden every day.