M.Video-Eldorado announced that Vasily Bolshakov has been appointed Director of Marketing and Digital Experience of the company. He will start working on February 17, the position is directly subordinate to the managing director of the OneRetail unit ("Unified Retail") Sergei Lee. As the head of the joint Directorate for Marketing and Digital Experience, he will replace Vladislav Sviridenko, who decided to continue his career outside the company.

V.Bolshakov held the position of Marketing Director of MegaFon in 2021-2022. Since 2015, he has worked in El Dorado as a marketing director, later he was appointed vice president of marketing.