Lubrizol Corporation : Lubrizol Personal and Home Care Enhances Organizational Talent

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The Lubrizol Corporation

29400 Lakeland Boulevard, Wickliffe, Ohio 44092-2298

Lubrizol Personal and Home Care Enhances Organizational Talent

• Vince Misiti promoted to global business manager, Lubrizol Personal Care

• Rob Richardson named vice president and general manager of newly acquired Active

Organics

CLEVELAND, January 18, 2011 - The Lubrizol Corporation announces the promotions of Vincent S. Misiti to global business manager of Lubrizol's personal care business and Robert C. Richardson to vice president and general manager of Active Organics, a wholly owned subsidiary of Lubrizol Advanced Materials, Inc. (LZAM) that manufacturers and supplies naturally derived specialty ingredients including botanical extracts and natural performance ingredients for the personal care industry.
As global business manager, Misiti will be responsible for the strategic market focus of the company's personal care business, developing and implementing growth strategies, organizational alignment and prioritizing business development initiatives. Additionally, he will work closely with the personal care commercial, technical and platform leaders to drive the global growth and overall business performance.
Since joining Lubrizol in 1994, Misiti has held a variety of marketing and business development leadership positions. He was instrumental in the strategy and transaction support that led to the company's initial acquisitions in personal care, and through his latest role in corporate development, Misiti led the acquisitions of the Nalco conditioning polymers business and Active Organics. Prior to joining Lubrizol, Misiti spent seven years with ICI Specialties holding various roles in sales, marketing and business development. He has a bachelor's degree in chemical engineering from North Carolina State University and a master's degree in business administration from Cleveland State University.
As vice president and general manager of Active Organics, Richardson will be responsible for leading the business strategies of the Active Organics business, as well as assisting with its day-to-day operations. Additionally, he will work to connect and leverage the new technology
and product portfolio to core personal care market segments, working with the existing Lubrizol personal care team.
Richardson rejoined Lubrizol as business development director for Engineered Polymers in
2010. His previous experience at Lubrizol included program management and business development in addition to roles as technology manager, global marketing manager, regional manager for the equipment manufacturers group and regional sales manager for Lubrizol Additives. Prior to rejoining Lubrizol, Richardson was the chief operating officer for BG Products, Inc., and vice president of technology for The Wynn Oil Company. He has a
bachelor's degree in biology and chemistry from Southwestern College in Kansas and studied at
the masters' level in polymer science at the University of Akron.
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Rick Tolin, Lubrizol vice president and general manager, personal and home care says, "The addition of Vince and Rob greatly enhances the leadership of the personal and home care team. Their broad experiences are a strategic fit with the business and will be instrumental in enabling us to provide added innovative solutions to our global customers."

About Lubrizol Personal and Home Care (Noveon® Consumer Specialties)

The Lubrizol personal and home care product line offers a versatile line of ingredients with a long history of successful use in personal care and home care. Key products include synthetic and naturally-derived rheology modifiers and thickeners, conditioning and fixative polymers,
surfactants, specialty silicones, emulsifiers, film formers, and elegant sensory modifiers. Recognized brand names include Carbopol® polymers; Merquat™ conditioning polymers, Pemulen™ polymeric emulsifiers; Fixate™ hair fixative polymers, SilSense® specialty silicones; Schercemol™ and Hydramol™ specialty esters; methyl glucoside derivatives such as Glucamate™ thickeners and Glucam™ emulsifiers; and Amidex™ and Sulfochem™ surfactants.

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is an innovative specialty chemical company that produces and supplies technologies to customers in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils,
other transportation-related fluids and industrial lubricants, as well as fuel additives for gasoline
and diesel fuel. In addition, Lubrizol makes ingredients and additives for personal care products and pharmaceuticals; specialty materials, including plastics technology; and performance coatings in the form of specialty resins and additives. Lubrizol's industry-leading technologies in additives, ingredients and compounds enhance the quality, performance and value of customers' products, while reducing their environmental impact.
With headquarters in Wickliffe, Ohio, The Lubrizol Corporation owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 7,000 employees worldwide. Revenues for 2010 were $5.4 billion. For more information, visit www.lubrizol.com.

All marks are owned by The Lubrizol Corporation.

Media Contacts

Amy Dolzine

216-447-6117

Website: www.lubrizol.com

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