Loop Media, Inc. and Outpatient Imaging Affiliates (OIA), announced a strategic partnership designed to enhance the patient experience in imaging centers nationwide, further expanding Loop?s footprint with medical-related venues across the nation. OIA collaborates with healthcare providers, including health systems, academic medical centers, and radiology groups, to develop, market, and manage high-quality, patient-friendly, service-oriented outpatient imaging centers. Well-known health system partners include MedStar Health, UVA Health, Vanderbilt Health, Jefferson Health, and UCONN Health.

OIA operates 62 hospitals and clinics, serving over 10 million patients annually. By investing equity alongside local partners, OIA provides its joint ventures with comprehensive development, management, marketing, billing, and additional services. OIA's imaging centers range from single to full-modality facilities, offering various services such as PET/CT, MRI, CT, ultrasound, mammography, nuclear medicine, bone densitometry (DEXA), and plain film X-ray procedures.

Loop Media, Inc. will provide streaming content and digital signage for OIA's imaging center waiting rooms as part of this partnership. This initiative aims to enhance the patient experience by offering engaging content and improving communication through digital signage, which displays vital information while patients wait for their procedures.