Spokeswoman
"Customers can expect to see (50 per cent) stickers returning in the next few weeks," she said in an email.
The move even prompted NDP MP
However, both the
The shift put Loblaw in line with its competitors,
With demand for discounted food going up, the grocers have more room to sell those items at a smaller discount, she explained.
“What drives markdowns for retailers is whether it’s selling or not selling,” she said.
Metro told The Canadian Press earlier this week that it has marked down items nearing their best-before date by up to 30 per cent for more than two decades.
The country's biggest grocers have been under scrutiny from the public and government alike as Canadians continue to grapple with rising food prices.
While inflation and food inflation have come down from their highs as interest rate hikes continue to work their way through the economy, price growth is still elevated from the
Overall inflation in December was 3.4 per cent year over year,
Shoppers have increasingly turned to discount grocery stores in a bid to save money as the cost of living rises.
These discount banners are usually under the umbrella of the major grocers, such as Loblaw's No Frills, and the grocers have been expanding their discount footprints to meet demand.
— With files from
This report by The Canadian Press was first published
Companies in this story: (TSX:L, TSX:MRU)
© 2024 The Canadian Press. All rights reserved., source