Livewire Ergogenics, Inc. announced the appointment of three marketing executives responsible for new National Sales and Marketing Initiative to continue the rapid expansion of LiveWire's distribution channels and retail customer base. The appointments, announced by LiveWire CEO, Bill Hodson, include Todd Zalkins, Vice President, Western Region; Tony Torgerud, Vice President, Midwest and Eastern Regions and Chad Siguenza, Director of Promotions. Mr. Zalkins is responsible for introducing LiveWire Energy(TM) chews to distribution and convenience store channels in the western United States.

Mr. Torgerud, now located in Florida, has been with LiveWire Energy(TM) for five years and was previously responsible for Midwest sales. He will now manage all sales activity for the Midwestern and Eastern United States. Mr. Siguenza, as Director of Promotions, is responsible for the many LiveWire Energy(TM) promotional events that take place on a monthly basis across America in a variety of sports and entertainment venues.

In addition, Mr. Siguenza will lead product sampling and education events in cooperation with convenience store chains and other LiveWire retailers and partners.