Acxiom Appoints Three Industry Executives to Expand Data Capabilities Globally
January 09, 2017 at 08:00 am
Share
Acxiom announced new global data capabilities that will expand its global data curation and data activation reach through the appointment of three industry executives with more than 50 years combined experience in global data to its Audience Solutions division: Marc Fanelli, Chandos Quill and Karen Caulfield. Led by Fanelli, serving as group vice president of Audience Solutions, the Global Data team will drive the expansion of Acxiom's data capabilities globally and help Acxiom fulfill its mission of making it safe and easy to activate data anywhere by expanding the global data strategy for the company. Serving as vice presidents of global data, Quill and Caulfield are responsible for global data strategy and value proposition development as well as data sales and partnership acceleration. With 16 years of experience in the marketing services industry, Quill most recently worked at Merkle, where she was responsible for building and growing the company's data syndication and onboarding capabilities to support the digital marketing ecosystem. She was also responsible for operations and marketing for the company's Global Data Solutions. Prior to Merkle, Quill held various senior leadership positions at Experian, including roles in marketing and strategic alliances. Caulfield previously served as a global data solutions leader at Merkle, where she was responsible for managing large-scale global data deployments and ran the company's global data delivery team. With 17 years of experience in global performance marketing and CRM, Caulfied has also worked at Intuitive Group International (Parago) and ICLP – Global Loyalty Agency, and has significant on-the-ground experience across EMEA, Latin America, Asia Pacific and North America.
LiveRamp Holdings, Inc. is a global technology company. The Companyâs enterprise platform enables data collaboration, where companies can share first-party consumer data with business partners securely and in a privacy-conscious manner. It offers flexibility to collaborate wherever data lives to support a range of data collaboration use cases within organizations, between brands, and across its global network of partners. The LiveRamp data collaboration platform enables an organization to unify customer and prospect data (first, second, or third-party) to build a single view of the customer in a way that protects consumer privacy. First-party data is data collected firsthand through a companyâs controlled channels. Second-party data is data that a company shares directly with a business partner. Third-party data is data collected and sold by a company through an online data marketplace to companies with which it does not have a direct relationship. It serves a global customer base.
LIVERAMP HOLDINGS, INC. 
