Liquidity Services : Maximize Recovery for Back-to-School Surplus
August 25, 2017 at 01:48 pm
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Liquidity Services- August 25, 2017
Hear those school bells ringing already? Summer's gone, school's back in, and for most retailers and consumer brands, the back-to-school rush has already come and gone, leaving them wondering what to do with their overstock school supplies, from laptops to clothing. A recent study by the National Retail Federation estimates that parents will spend nearly $83.6 billion on school supplies this year - 10% over last year's spending - and that by September, only 15% of parents will be finished with their back-to-school shopping. This means the buyers are still out there, but where? How do you best connect with them?
Reach Buyers Through Secondary Marketplaces
Thanks to a steady stream of media coverage from respected outlets such as Apparel Magazine, CBC News, The Washington Post, and more, secondary online marketplaces are quickly becoming go-to sources for buyers of bulk school supplies and savings-conscious parents. By making your goods available on these marketplaces, you can capture your share of this market and turn your overstock school supplies into cash.
Select the Right Marketplace
Once you've made the decision to sell your surplus through secondary marketplaces, the next step is deciding how to do it. Expert partners will offer a variety of choices, including traditional B2B and B2C channels. Which one is right for you? It depends on your items and goals, but often a mix of channels is best. For high-value items such as tablets and smartphones, B2C channels help you capture the highest percentage of recovery for individual items. For lower-value items like apparel or notebooks, selling them by the truck or palletload through B2B marketplaces or direct sales is often the best route to maximize total recovery.
Find the Right Buyers
Whichever online marketplace you select, make sure it's committed to promoting your items through multichannel marketing efforts. These can include organic and paid search advertising, custom email marketing to a proprietary buyer database, social media, and targeted online advertising.
Getting Started
To learn more about selling your surplus inventory on the secondary market, read our ebook, How to Sell Your Surplus Inventory. This ebook provides a proven guide to help you sell your overstock goods.
Or contact us for more information on how we can help you with your surplus assets.
Liquidity Services
Liquidity Services (NASDAQ: LQDT) employs innovative e-commerce marketplace solutions to manage, value, and sell inventory and equipment for business and government clients. We operate a network of leading e-commerce marketplaces that enable buyers and sellers to transact in an efficient, automated environment offering over 500 product categories. Our superior service, unmatched scale, and ability to deliver resultsenable us to forge trusted, long-term relationships with over 10,000 clients worldwide. With nearly $7 billion in completed transactions, and 3 million buyers in almost 200 countries and territories, we are the proven leader in delivering smart commerce solutions. Visit us at LiquidityServices.com.
Liquidity Services Inc. published this content on 25 August 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 25 August 2017 17:47:06 UTC.
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Liquidity Services, Inc. is a global commerce company. It operates a business to business (B2B) e-commerce marketplace platform for surplus assets. Its segments include GovDeals, Retail Supply Chain Group (RSCG), Capital Assets Group (CAG) and Machinio. The GovDeals segment provides solutions that enable government entities including city, county, state and federal agencies located in the United States and Canada and related commercial businesses to sell surplus property and real estate assets through its GovDeals and Bid4Assets marketplaces. The RSCG segment consists of marketplaces that enable corporations located in the United States and Canada to sell excess, returned, and overstocked consumer goods. The CAG segment offers solutions to sellers and consists of marketplaces that enable commercial businesses to sell surplus assets. Machinio segment operates a search engine platform for listing used equipment for sale in the construction, machine tool, printing and agriculture sectors.