Chukchansi Gold Resort & Casino to Upgrade its Scientific Games Casino Management System
January 31, 2018 at 08:15 am
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Scientific Games Corporation announced that the Chukchansi Gold Resort & Casino (Chukchansi Gold) has chosen to upgrade its Scientific Games comprehensive casino management system, as well as add a suite of marketing and customer service applications and devices. Enhancements include the installation of Scientific Games' iVIEW®4 technology into Chukchansi Gold's slot machines. iVIEW 4 is Scientific Games' next-generation player interface display which enables the casino to display dynamic marketing animations and video with instant response through a multi-touch display, increasing player engagement and interaction. In order to take full advantage of this new customer interface system, the Elite Bonusing Suite® (EBS) is also being installed. EBS is a group of marketing applications that will enable Chukchansi Gold to automate promotions and player loyalty programs, launch new floor-level interactive promotions, and reward players at the point of play via the iVIEW 4. The upgrade also comprises Scientific Games' Servizio Mobile Service Solution which enables casino personnel to perform a number of customer service tasks efficiently and on-the-go, such as jackpot processing and player registration.
Light & Wonder, Inc. is a cross-platform global games company with a focus on content and digital markets. The Company's segments include Gaming, SciPlay and iGaming. The Gaming segment designs, develops, manufactures, markets and distributes a comprehensive portfolio of gaming content, products and services. The Company provides its gaming portfolio of products and services to commercial casinos, Native American casinos, wide-area gaming operators such as licensed betting offices (LBOs), arcade and bingo operators in the United Kingdom and continental Europe, and government agencies and their affiliated operators. The SciPlay segment is a developer and publisher of digital games on mobile and Web platforms. The SciPlay segment operates primarily in the social gaming market and hyper-casual space. The iGaming segment provides a comprehensive suite of digital gaming content, distribution platforms, player account management systems, as well as various other iGaming content and services.