Have you thought about the logistical challenge of creating the perfect shoe in terms of fashion, comfort and performance? Look no further, as Liberty presented the best of footwear fashion at Liberty Innovation Labs-Version SS'15, a business Endeavour to take the footwear industry by storm. Liberty is growing exponentially today and transforming the large scale unorganized footwear industry into a more organized sector wherein there is forecasting of fashion trends and revolutionary technology is used in the footwear for superior comfort and performance. Demonstrating this phenomenon, Liberty celebrated its legacy and journey with "Innovation Labs, a one-of-a-kind interactive platform where Liberty's story was witnessed and experienced through Liberty's senior management. They threw light on how Liberty is fashioning footwear and its plans to introduce path breaking technologies and shoe trends in the market like Blaze, Healers, Clic, Super Fuse, Legends etc. in the coming months. Plans were shared through larger than live AVs, detailing the innovative ranges launched and to-be-launched, the existing scenario for the footwear major and the roadmap ahead.

Despite the impact of economic slowdown in footwear industry and sluggish growth, Liberty has been registering phenomenal growth and closed on a record turnover of Rs.500 crore last year. Liberty's sales increased by 33% and it achieved a milestone in the footwear industry by unveiling the 100th lakh pair of shoe, amid much fanfare with a mega fashion show. Also, Liberty strengthened its retail presence by merging Liberty Retail Revolutions Ltd. (LRRL) with Liberty Shoes Limited (LSL). This is ensuring total synergy of manufacturing and retailing and with this merger LSL now has 500 exclusive showrooms. The Innovation Labs proved to be a perfect platform to showcase Liberty's growth and new technologies and fashion ranges in the offing for the next 6 months, be it Blaze, the new-age sports shoes which have blades to control grip and propel performance, Healers with acupuncture studs based on comfort driven technology, Superfuse wherein lycra and rubber are fused to bring flexibility, comfort and fashion element, Clic (the first ever detachable shoe) or the trendy ranges like Strings, Heartthrobs, Fresh Bloom ballerinas, Bubbles, Fun Starters (colourful canvas shoes for the youth) and Legends (relaunching the best of 80s fashion).

Speaking on the occasion, Mr. Adesh Gupta, Chief Executive Officer, Liberty Group, said, "Liberty is on a threshold of major expansion and is predicting a robust target of crossing Rs 1000 crores in the 3-4 years expanding multi-fold be on the product front, increasing production capacity etc. We have recently launched our store in Sri Lanka, Bangkok and spread our wings in the domestic market with 5 new stores in Bangalore, Karnatka and Andhra Pradesh. As consumer preferences are changing, Liberty is becoming more youthful, colourful and fashion forward along with being comfort conscious and delivering new and innovative ranges for each segment. We will be investing over 50 crores on the retail front alone. Our R&D is working with renewed vigour, forecasting trends and the blueprint is ready for the journey ahead. We are single-mindedly focusing our vision of achieving a benchmark of Rs. 1000 crore turnover in the next 3-4 years. In the wake of this, we presented Innovation Labs, our revolutionary take on futuristic fashion and technology in footwear.

Shares of LIBERTY SHOES LTD. was last trading in BSE at Rs.305.2 as compared to the previous close of Rs. 309.85. The total number of shares traded during the day was 87930 in over 4657 trades.

The stock hit an intraday high of Rs. 318.9 and intraday low of 303. The net turnover during the day was Rs. 27436698.

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