LG Electronics is taking the home entertainment experience to new heights with the introduction of its latest TVs with ThinQ AI at CES 2019. Powered by the company's second-generation a (Alpha) 9 Gen 2 intelligent processor and deep learning algorithm, the new models offer a higher level of AI picture and sound experience quality. Due to the new algorithm, LG's TVs will offer enhanced picture and sound by analyzing source content as well as optimized content by recognizing ambient conditions. LG's 2019 TV range provides access to a selection of popular artificial intelligence services across multiple platforms, including the newly implemented Amazon Alexa in addition to the built-in Google Assistant. First available on 2018 TVs with ThinQ AI, the Google Assistant is again built-in to this year's lineup, delivering a streamlined experience that allows users to manage daily tasks, find answers and control compatible smart home devices. Users will also enjoy the ease of conversational voice recognition and an intuitive Home Dashboard that makes it possible to control a wide variety of smart home devices directly from the TV. The a9 Gen 2 applied in LG's Z9, W9, E9 and C9 series OLED TVs heightens picture and sound quality with its deep learning algorithm (developed from a vast database of over one million visual data), which recognizes content source quality and determines the best upgrade method for optimal visual output. LG's 8K 88-inch Z9 OLED TV boasts higher processing capabilities for delivering the most realistic 8K picture quality. In addition to content source detection, the new processor finely adjusts the tone mapping curve in accordance with ambient conditions to offer optimized screen brightness, leveraging its ability to understand how the human eye perceives images in different lighting. The processor uses the TV's ambient light sensor to measure light levels, automatically adjusting brightness to compensate as needed. The a9 Gen 2 AI can further refine HDR content by adjusting the brightness to transform even the darkest scenes into ones with incredible contrast, detail and depth of color, even in brighter rooms. Additionally, by leveraging Dolby's latest imaging innovation, which intelligently adjusts Dolby Vision content, LG TVs deliver a compelling HDR experience, with varying ambient light.