WORLD'S LARGEST OLED TV FROM LG OFFERS MORE REALISTIC COLORS, BRIGHTER PICTURE, FASTER SPEED
LG Unveils Much Anticipated 55-inch OLED TV for First Time at CES 2012
SEOUL, Jan. 2, 2011 -- LG Electronics (LG) will
present the future of TV technology at the Consumer
Electronics Show (CES) in Las Vegas with the unveiling of
the world's largest OLED TV with a display size of 55
inches. By incorporating the company's 4-Color Pixels and
Color Refiner features with LG Display's advanced OLED
(organic light-emitting diode) panels, LG OLED TV generates
the most natural colors of any TV set at a much lower price
point than could have been achieved using the standard
manufacturing process.
"Working closely with LG Display, we have a product
which not only delivers on all the advantages of OLED over
LCD but at a significantly lower cost than what could be
achieved using existing OLED manufacturing technologies,"
said Havis Kwon, President and CEO of LG Electronics Home
Entertainment Company. "OLED is clearly the future of home
TV entertainment and LG is very focused on making this
exciting technology as easy as possible for consumers to
embrace."
What sets LG's TV picture apart from other OLED TVs
is 4-Color Pixels and Color Refiner which work together to
generate natural and accurate colors that are sharp and
consistent. The 4-Color Pixels feature allows for more
accurate color depiction by using a set of four colors
(red, green blue and white) in comparison to the RGB setup
used by other OLED TV manufacturers. Color Refiner ensures
consistency in colors from a wider viewing angle via an LG
algorithm which improves and refines hues and tones. This
is in contrast to other OLED TVs which often exhibit
drastic changes in hues from different viewing angles and
abnormal color gamut.
Boasting an infinite contrast ratio, LG's OLED TV
exhibits vivid colors and the smallest details regardless
of the overall luminance of the on-screen image. In turn,
colors and details throughout an entire image are preserved
with utmost clarity and sharpness, even when displaying
scenes with dark lighting. Such color capabilities are
technically impossible with LED and LCD display panels. And
at 1,000 times faster than LED/LCD displays, LG's OLED TV
shows crystal clear motion without any blurring or
bleeding.
And LG's OLED TV is as aesthetically pleasing as it is technologically sophisticated. LG's Slim and Narrow Bezel design gives the TV a sleek, minimal look and at only 4 mm thin and a mere 7.5 kg, LG's OLED TV practically blends into the wall.
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