Baptiste Caulonque joined Lafuma SA on May 2 as General Manager of the Oxbow brand. Baptiste Caulonque began his career at Danone, and then joined PricewaterhouseCoopers. After 6 years as a Senior Consultant and a Manager in Transactions Services, he joined Bristol-Myers Squibb as Associate Director Finance in charge of Sourcing. In 2006, he joined Rip Curl Europe as General Manager Operations in charge of sales, stores and the supply chain. Backed by this substantial experience in the surfing sector, Baptiste Caulonque has now joined the Lafuma group, where he is Head of the Surfwear division with the objective of strengthening the brand's presence and developing activity, notably retail activity, both in France and abroad.