Kroger's Simple Truth® Brand Expands Plant Based Collection with Launch of Emerge™ Chick'n and 50+ New Items
October 14, 2020 at 06:00 am
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The Kroger Co. announced the expansion of its exclusive Simple Truth Plant Based collection, unveiling more than 50 new, fresh and flavorful plant-based foods at affordable prices, including non-dairy cheeses, oat milk ice cream and Emerge fresh chicken-less patties and grinds. Kroger's Simple Truth Plant Based collection launched with more than 20 products last September, featuring vegan chocolate chip cookie dough, oat milk, sour cream, deli slices, sausage, and other products. Since then, the line has continued to grow to meet customer demand, offering a diverse selection of vegan- and flexitarian-friendly snacks, spreads, dips, desserts, burger patties and grinds, and more. By the end of 2020, the collection will feature more than 75 products. A growing number of consumers are embracing flexitarian living, prioritizing healthier food choices and reducing their intake of meat and dairy products, as Kroger reported in its 2020 food trends outlook. The Simple Truth Plant Based collection now includes more dairy-free options like cheese shreds and slices, oat milk ice cream, almond milk yogurt and creamy salad dressings as well as trend-inspired recipes like ready-to-eat brownie batter and cauliflower dips. Kroger's team of chefs, food scientists and nutritionists collaborated to develop the collection's recipes that offer 100% plant-based alternatives. The integrated team tested numerous recipes for its non-dairy cheeses, oat milk ice cream and almond milk yogurt - perfecting the taste and textures to mirror their dairy counterparts, while ensuring the products remained free of GMOs and 101+ artificial preservatives and ingredients. Featured products from the expanded Simple Truth Plant Based Collection include: Cheese Shreds (Cheddar and Mozzarella); Cheese Slices (Cheddar and Hot Pepper); Oat Milk Ice Cream (Strawberry Graham, Sea Salt Caramel, Peanut Butter Chip, Black Raspberry Chip, and Maple Pecan); Almond Milk Yogurts (Vanilla, Strawberry, Blueberry, and Mango); Cauliflower Dips (Buffalo, Spicy Queso, Tzatziki, and Cilantro with Jalapeño); Caesar and Ranch Salad Dressings; Ready-to-Eat Chocolate Chip Cookies; Ready-to-Eat Chocolate Truffle Brownie Batter.
Kroger Co. is one of the American leaders in food products distribution. Net sales break down by activity as follows:
- distribution of non-perishable food products (50.6%). In addition, the group offers general merchandise products (apparel, home fashion and furnishings, outdoor living, electronics, automotive products and toys), health care and beauty products, and natural products;
- distribution of fresh produce (24.6%): fruit and vegetables, meat products, seafood, fine groceries, bakery products, fresh prepared products, etc.;
- operation of supermarkets with service stations (10.6%);
- distribution of pharmaceutical products (9%);
- other (5.2%): primarily manufacturing of food products for third parties through 33 production sites (bakeries and dairy plants) located in the United States.
As of 29/02/2022, As of January 29, 2022, business is ensured through 2,726 supermarkets (of which 2,252 had pharmacies and 1,613 had fuel centers).
All sales are in the United States.