Kohl's
262.703.1464 vicki.shamion@kohls.com
Scott Morris
Kohl's
262.703.2403 scott.morris@kohls.com
KOHL'S DEPARTMENT STORES EXPANDS ITS NEW YORK CITY DESIGN OFFICEExpansion Anticipates Growth of Exclusive Brands
New Santa Monica Design Studio Establishes Presence on the West Coast
MENOMONEE FALLS, Wis. (January 12, 2012) - Kohl's Corporation
(NYSE: KSS) today announced the expansion of its New York
design office at 1400 Broadway. This is the third expansion
since the office opened in 2007. The latest growth will
double the square footage of the office space and add two new
floors. Additionally, Kohl's will open a new design studio
at
2700 Colorado Avenue in Santa Monica, Calif. Both the
expansion and the new opening will support the continued
growth of the company's exclusive brand strategy.
"We are very pleased to announce the expansion of our New
York design office, as well as the opening of a new Santa
Monica design studio, to support the anticipated growth and
additions to our exclusive brands. This investment reinforces
our commitment to offering world-class brands at compelling
value to our customers," said Kevin Mansell, Kohl's chairman,
president and chief executive officer. "Having a New York
presence, in the heart of America's fashion capital, has been
instrumental in growing our private and exclusive brand
portfolio, which accounted for approximately 51 percent of
sales through the third quarter of this year. The newly
expanded New York design office, the opening of the Santa
Monica design studio, combined with the exceptional talent
that we currently have at our Wisconsin-based headquarters,
allows us to manage our existing brands and positions us for
continued growth."
Kohl's opened its original 23,000-square-foot New York design
office at 1359 Broadway in January 2007 in order to have a
presence in the heart of New York's thriving fashion
district, and to be in close proximity to the design source
and management of exclusive partnerships.
The office moved to its current location at 1400 Broadway,
occupying two floors and doubling its size to 59,000 square
feet, in 2010. During the next two years, the New York design
office will expand, adding approximately two floors and
doubling its size once again to over 100,000
square feet by 2014. The original design office employed 30
people when it was opened in
2007, and it currently houses 140 designers and support
associates to manage the design and development of 13 brands,
including: Simply Vera Vera Wang, Princess Vera Wang, Food
Network, ELLE, Elle Décor, Dana Buchman, Candie's, Chaps
Home, FILA Sport, Jennifer Lopez, Bobby Flay, LC Lauren
Conrad and Rock & Republic (spring 2012).
Kohl's will be opening a newly created 6,000-square-foot
design studio in Santa Monica on
January 16, 2012, in order to harness the unique talents of
design professionals in southern
California. This office, at 2700 Colorado Avenue, will host a
team of 20 trend and graphic arts professionals who will
provide support across multiple brands.
"To support the growth and incredible success we've
experienced with our exclusive brands, it's important our New
York design office has a space that can sustain existing
brands while allowing for additional growth of our brand
portfolio," said Peggy Eskenasi, Kohl's senior executive vice
president of product development. "Both the New York
expansion and the new Santa Monica design studio opening, as
well as our Wisconsin-based team who keep us on the forefront
of fashion styles and trends, support our ability to be able
to continue to deliver the
best quality, style and value to shoppers."
Designers and others interested in career opportunities in
either office are encouraged to visit www.kohlscareers.comfor more information and a current list of
available positions.
Cautionary Statement Regarding Forward Looking Information
This press release contains "forward-looking
statements" within the meaning of the Private
Securities Litigation Reform Act of 1995, including guidance
on the Company's targeted sales and earnings.
Kohl's intends forward-looking terminology such as
"believes," "expects," "may,"
"will," "should,"
"anticipates," "plans," or similar
expressions to identify forward-looking statements. Such
statements are subject to certain risks and uncertainties,
which could cause Kohl's actual results to differ
materially from those anticipated by the forward-looking
statements. These risks and uncertainties include, but are
not limited to those described in Item
1A in Kohl's Annual Report on Form 10-K, which is
expressly incorporated herein by reference, and other factors
as may periodically be described in Kohl's filings with
the SEC.
About Kohl's Department Stores
Based in Menomonee Falls, Wis., Kohl's (NYSE: KSS) is a
family-focused, value-oriented specialty department store
offering moderately priced, exclusive and national brand
apparel,
shoes, accessories, beauty and home products in an exciting
shopping environment. With a
commitment to environmental leadership, Kohl's operates 1,127
stores in 49 states. In support of the communities it serves,
Kohl's has raised more than $180 million for children's
initiatives nationwide through its Kohl's Cares® cause
merchandise program, which operates under Kohl's Cares,
LLC, a wholly-owned subsidiary of Kohl's Department
Stores, Inc. For a list of store locations and information,
or for the added convenience of shopping online, visit www.Kohls.com.
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