Kohl : The Importance of Kohl’s Proprietary Brands
May 23, 2018 at 05:03 pm
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Kohl's proprietary brands offer our customers amazing product at an incredible value.
From fashion and home to footwear and accessories, Kohl's broad assortment of proprietary brands make us a shopping destination for all families. With brands like Simply Vera Vera Wang®, LC Lauren Conrad® and Apt. 9®, among a wide range of others, proprietary brands are an important part of Kohl's overall brand portfolio.
Watch the video below to hear Michael Gilbert, Kohl's executive vice president of product development, discuss the importance of Kohl's proprietary brands and the strategies that we've implemented to grow the business.
Cautionary Statement Regarding Forward-Looking Information
This article contains "forward-looking statements." Kohl's intends forward-looking terminology such as "believes," "anticipates," "plans," "may," "intends," "will," "should," "expects" or similar expressions to identify forward-looking statements. Such statements are subject to certain risks and uncertainties that could cause Kohl's actual results to differ materially from those indicated by the forward-looking statements. These risks and uncertainties include, but are not limited to, those described in Item 1A in Kohl's Annual Report on Form 10-K and other factors as may periodically be described in Kohl's filings with the SEC.
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Kohl's Corporation published this content on 23 May 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 23 May 2018 21:02:02 UTC
Kohl's Corporation is an omnichannel retailer. The Company operates approximately 1,174 stores and a Website (www.Kohls.com). The Companyâs Kohl's stores and Website sell private and national brand apparel, footwear, accessories, beauty, and home products. Its Kohl's stores generally carry a consistent merchandise assortment with some differences attributable to local preferences, store size, and Sephora at Kohl's shop-in-shops (Sephora shops). Its Website includes merchandise which is available in its stores, as well as merchandise that is available only online. Its merchandise mix includes both national brands and private brands that are available at Kohl's. Its private portfolio includes various brands, such as Croft & Barrow, Jumping Beans, SO, Sonoma Goods for Life, and Tek Gear, and brands that are developed and marketed through agreements with nationally recognized brands, such as Food Network, LC Lauren Conrad, Nine West, and Simply Vera Vera Wang.
KOHL'S CORPORATION 
