Weld North LLC and Kohlberg Kravis Roberts & Co. (NYSE:KKR) acquired an additional 70% stake in Organic Avenue, LLC on January 7, 2013. Organic Avenue Founder Denise Mari and current Chief Executive Officer Doug Evans will transition to Weld North's Board of Directors. Arthur Pergament, current Chief Operating Officer, will serve as interim Chief Executive Officer. Elliot Sloane of Sloane & Company acted as PR advisor in the transaction. James A. Grayer and Michael J. Andrescavage of Kramer Levin acted as legal advisor for Weld North.

Weld North LLC and Kohlberg Kravis Roberts & Co. (NYSE:KKR) completed the acquisition of an additional 70% stake in Organic Avenue, LLC on January 7, 2013.