Kellanova (formerly Kellogg Company) is the world leader of the production and the marketing of cereal for breakfast. Net sales (not including sold divisions) break down by family products as follows:
- snacks (61.8%): biscuits, pastries, cereal bars, waffles, etc. sold under the Kellogg's, Cheez-It, Pringles, Austin, Parati and RXBAR brands;
- cereals (20.9%): Sucrilhos, Zucaritas, Kellogg's Extra, Müsli, Choco Krispis, Coco Pops, Choco Krispies, Frosties, Fruit'n Fibre, Kellogg's Crunchy Nut, Krave, Kellogg's Extra, Country Store, Smacks, Pops, Honey Bsss, Zimmy's, Toppas, Tresor, Froot Ring, Chocos, Chex, Guardian, Just Right, Sultana Bran, Frosties and other brands;
- frozen products (8.3%): Eggo and Morningstar Farms brands;
- other (9%): primarily noodles.
As of February 20, 2024, the group had 21 production sites worldwide.
Net sales break down geographically as follows: North America (50.1%), Asia/Middle East/Africa (21.2%), Europe (19.1%) and Latin America (9.6%).
In October 2023, completed the separation of its North America cereal business.
KELLANOVA 