Jollibee has revealed plans to expand its business across the UAE starting with six branches in 2016. The company made its UAE debut with a store in The Dubai Mall in 2015. Jollibee plans to open stores in the Mall of the Emirates and Burjuman Centre.

The group plans to open an additional 100 stores across the wider GCC by 2020. As part of its global and Middle East expansion plans the brand is committed to making its food more accessible to Filipinos locals and the expat community in the UAE.