JD Sports Fashion is the leading retailer and distributor of branded sportswear and fashionwear. The security is an opportunity to buy thanks to the proximity of the support.

Surperformance rating shows some interesting financial elements as EV/Sales equal to 0.21 for this year. The group takes care of its shareholders because it has a strong yield. The last dividend was worth GBp 25.3.

Currently the stock is oversold and, in the mid-term, it is trading in a bearish trend. In the short term, this trend is reversed upon contact with the GBp 606.5 area. JD Sports Fashion should be able to confirm its increase in the next trading sessions thanks to the proximity of the GBp 659.5 support. This support is a trading opportunity in order to anticipate a technical rebound towards GBp 740.

Thanks to the technical pattern and company’s strong fundamentals, active investors can take a long position. The downside potential is limited and the timing seems perfect to benefit from a technical rebound. The goals will be fixed at GBp 695 in a first time and then at GBp 740. However, a bearish trend would regain the upper hand if the security crosses GBp 659.5.