JAMCO Interests operating partner Sherif Mityasto can now add president to his resume. The former chief experience officer for TGI Fridays is now overseeing BRIX Holdings, the parent company of Red Mango, Orange Leaf, Smoothie Factory, SouperSalad, Friendly's and RedBrick Pizza.

"When we expanded the JAMCO portfolio at the end of 2020, our vision was to first integrate our new acquisitions into our system of restaurant expertise, while also laying the foundation to build each of our brands," John Antioco, founder and managing member of JAMCO, said in a company press release. "This expansion of Sherif's role is important to our success as we continue to bring a successful portfolio of attractive franchised restaurant concepts to market. In his dual role, he will not only help support our acquisition strategies for new brands, but drive the growth of both existing and future concepts for the benefit of our shareholders and franchise partners."

Craig Erlich, Friendly's President and CEO, who has led BRIX Holdings for the past five years, will continue to focus his efforts on expanding Friendly's, which is the company's largest brand. He will also remain as an adviser to the BRIX Holdings board.

"I'm thrilled to be able to add the BRIX brand portfolio to my responsibilities," Mityasto said in the release. "We have an exceptional group of brands, corporate team members and franchisees that will help drive our growth and success as we re-imagine our brands for today's consumer."

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