JAKKS Pacific, Inc. and MORF LLC Sign Exclusive Global Licensing Agreement
January 26, 2017 at 06:00 am
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JAKKS Pacific, Inc. announced a worldwide licensing agreement with MORF LLC for its MorfBoard line of products for kids and adults. Expanding on JAKKS Pacific’s active play initiative to make fitness fun for everyone, this is an additional entry for JAKKS in the health and wellness arena targeted to younger kids, teens and millennials. The worldwide multi-year licensing agreement will allow JAKKS to exclusively manufacture, market, and sell MorfBoard products across various traditional mass distribution channels plus fitness centers, sporting good outlets, and direct-to-consumer channels. MorfBoard is an action sports-inspired fitness system that transforms how it works and how users work out and play in seconds. Its innovative deck and component system allows users to transform the board quickly and seamlessly. At launch, JAKKS will create two separate systems — one designed especially for kids, and one for adults. Both are built around a patented deck that can be fitted with an ever-expanding ecosystem of attachments that allow users to rapidly change what the board does. The MorfBoard deck for kids will include attachments that turn the board into a skateboard or a scooter — one board, countless options, endless play. The adult system, which utilizes the same patented technology, will target older kids, adults, and fitness enthusiasts who want to shake up their fitness routine and make working out fun.
JAKKS Pacific, Inc. is a designer, manufacturer and marketer of toys and consumer products sold throughout the world. The Companyâs segments include Toys/Consumer Products and Costumes. The Toys/Consumer Products segment includes action figures, vehicles, play sets, plush products, dolls, electronic products, construction toys, infant and pre-school toys, child-sized and hand-held role play toys and everyday costume play, foot-to-floor ride-on vehicles, wagons, novelty toys, seasonal and outdoor products, kidsâ indoor and outdoor furniture, and related products. The Costumes segment, under its Disguise branding, designs, develops, markets, and sells a range of every-day and special occasion dress-up costumes and related accessories in support of Halloween, Carnival, Childrenâs Day, Book Day/Week, and every-day/any-day costume play. Its brands include: AirTitans, Ami Amis, Disguise, Fly Wheels, JAKKS Wild Games, Moose Mountain, Perfectly Cute, ReDo Skateboard Co., Sky Ball, and others.
JAKKS PACIFIC, INC. 
