IXUP : 2021 AGM Chair Address & Managing Director Presentation

For personal use only

Wednesday, 24 November 2021

2021 AGM Chair Address &

Managing Director Presentation

IXUP Limited (ASX: IXU) ("IXUP" or the "Company") attaches the following documents in relation to FY2021 Annual General Meeting:

• Chair Address from Mr Julian Babarczy; and
• Managing Director / CEO Presentation from Mr Marcus Gracey.

This announcement has been approved for release by the Board of IXUP.

-ENDS-

For enquiries regarding this release please contact:
IXUP	Investor Relations
Mr Marcus Gracey	Julian Maguire
Managing Director/CEO	Executive Director - The Capital Network
[e-mail]	[e-mail]
[phone]	[phone]

About Acxiom

Acxiom® is a customer intelligence company that provides data-driven solutions to enable the world's best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies (IPG). For more information, visit acxiom.co.uk.

About IXUP

IXUP Limited (ASX:IXU) (pronounced 'eyes up') is a pioneering technology company that specialises in analytics over data that remains encrypted. IXUP's privacy preserving analytics platform can help solve important research, business and policy problems by allowing data sets from different parties to be combined and analysed in a secure environment with full control. While conventional encryption techniques protect data when it is stored or in transit, they fail to protect data when it is in use. The IXUP platform uses advanced encryption and compute techniques including homomorphic encryption, that enables analytics over data without ever needing to decrypt it, preventing data from being vulnerable to loss and misuse.

To learn more, please visit:www.ixup.com.IXUP's registered address is Level 3, 223 Liverpool Street Darlinghurst NSW 2010.

For personal use only

IXUP Limited

Chair's 2021 AGM Address

Dear Fellow Shareholders,

On behalf of the Board of IXUP Limited (IXUP or the Company), I am pleased to have the opportunity to address you as part of the IXUP 2021 Annual General Meeting. The past year has been one of purpose driven transformation, characterized by substantial change and a repositioning of the Company for future growth.

Purpose driven transformation

In November 2020, the Company undertook a significant restructure of its Board and Management, culminating in my appointment as Non-Executive Chairman and the appointment of Marcus Gracey as Chief Executive Officer and Managing Director. We also announced the appointment of key strategic advisor, Matt Davey and his firm Tekkorp Capital LLC (Tekkorp), with the express aim of delivering high impact strategic and expanded industry opportunities for IXUP at both the product and corporate levels with core focus on opportunities for IXUP's technology in the global gaming and wagering sector.

These leadership changes precipitated a thorough review of IXUP's strategic aims, involving a rapid and deep assessment of IXUP's core proprietary technology assets and its commercialisation strategy. The first outcome of this review was the conclusion that the core IXUP technology stack is unique and world leading; addresses many of the key needs of a data-empowered world; and is ideally suited to service the anticipated growth in demand for data collaboration capability in both private and public entities across multiple industries all over the globe. If there was any identified criticism of the IXUP tech stack, it was that it served only the highest encryption needs for potential clients and was therefore potentially addressing a narrower set of use cases than was optimal, notwithstanding that it solves the data collaboration problem elegantly and to the highest known compliance standards, delivering best in class encryption technology.

The second outcome of this review was the identification of a clear need to transform IXUP's go-to- market model including (among other things) removal of complexity from and reducing the length of, its product sales cycle. It was determined that this historical sticking point could best be overcome by a transition to an integrated model under which IXUP's unique technology stack can be utilised as a commercial enabler within an existing technology deployment servicing existing customers, rather than as a stand-alone product.

Preparing for future growth

With these observations front of mind, the Company was introduced by Tekkorp to UK-based DataPOWA Limited (DataPOWA), which was in the early stages of disrupting the global sports sponsorship valuation and marketing industry through the commercialisation of its SaaS-based sports sponsorship AI driven valuation tool, the POWA Index. Collaboration discussions quickly led to the co- development of the POWA Index 2.0 product, which seamlessly blended the POWA Index and IXUP's core data collaboration offering. A deeper review of the DataPOWA business identified a compelling opportunity for IXUP to not only partner with, but to own, the DataPOWA business. I am pleased to say that IXUP has since acquired 100% of the shares in DataPOWA, with IXUP shareholders overwhelmingly supporting this acquisition at the recent Extraordinary General Meeting, placing IXUP in the box seat to profit from the expected successful commercialisation of DataPOWA's sports data- related product offerings, as well as our co-created sports data products.

The next strategic imperative was to broaden the product offering of IXUP's data collaboration technology stack, to include the existing high end encrypted use cases, as well as some broader market, lower security offerings. This apparent gap was elegantly solved with the opportunistic acquisition of the intellectual property and associated technology assets of well-known Australian data collaboration business, Data Republic Pty Ltd (Data Republic), which IXUP was able to acquire at a fraction of the significant capital expended by Data Republic to develop and deploy the assets acquired due to the stressed financial position that Data Republic had found itself in. The Data Republic technology offering provides for a plug-and-play addition to IXUP's higher end encryption data collaboration tools, providing

For personal use only

1. world-classand unmatched end-to-end solution offering for IXUP in the data collaboration marketplace. We have since, post the reporting period, commenced discussions with several of Data
   Republic's previous customers to transition them to IXUP, with initial success including a US based health insurer. We established a US beachhead, IXUP Inc., to support this important US client and to facilitate the planned expansion of our global sports data and other data collaboration initiatives. IXUP now has these separate technology products working together and offered into market as a package solution. Through a mix of disciplined strategic thinking, and some serendipity, IXUP has effectively plugged the identified strategic gaps far sooner and more completely than we had initially expected.

Underpinning and driving all this change has been the committed and effective work of the entire IXUP team. The challenges and change that have been effectively dealt by the team has been tremendous and their loyalty and passion for solving the data collaboration problem is to be admired. Our people are our most valuable asset and source for sustained success.I thank each and every member of the IXUP team for accepting the challenge and stepping up to help rebuild the value of IXUP and to ensure the path to future growth that is now in front of us. There is much left to do, but we have the people to do it.

Outlook

As we emerge from this period of deep introspection and transformation, the corporate strategy in the short term is simple: monetise and grow, and to that end we are developing commercialisation and execution strategies that we hope will quickly demonstrate the value of IXUP's exciting, world class technology suite. In the medium and longer term, we remain on the lookout for strategic acquisition opportunities that will augment our existing business offerings as well as our desire to continue to grow into the global sports data industry, which we see as strongly aligned to our core technology and commercialisation efforts and most importantly, a likely avenue to significant shareholder value creation.

Finally, I thank all our loyal shareholders, our various advisors, my fellow Directors, and other stakeholders for their ongoing support over the past year and look forward with optimism to the future of IXUP as a global technology company.

Regards

Julian Babarczy

Non-Executive Chairman

IXUP Limited

Managing Director / CEO 2021 AGM Presentation

For personal use only

useonly	IXUP LIMITED | NOVEMBER 2021
AGM 2021
ersonal
A New Foundation For Growth

ASX:IXU • [Pronounced: 'Eyes up']