ironSource announced the expansion of the ironSource Exchange. One of the most mature in-app ad exchanges in the market, ISX's unique combination of cutting-edge technology with a highly-skilled brand sales team has generated significant revenue for app developers and publishers as part of the ironSource network for the last 5 years. The ironSource Exchange now comes with a dedicated reporting module - Real-Time Pivot Reports - giving publishers critical transparency into programmatic buyers, as well as core auction logic such as win rate and survival rate.

These reports also give publishers maximum flexibility to “slice and dice” the data with ease, analyze revenue and performance data in real time, and easily compare it to historical performance. In addition, publishers will be able to deploy cross promotion campaigns as well as direct sold campaigns through private marketplace deals, tags or hosted creatives. As an early adopter of the IAB's Open Measurement SDK, all of the iSX supply supports ads.txt and seller.json, and is fully viewable and measurable by the leading third-party viewability and brand safety measurement organizations including Moat, DoubleVerify and IAS.

Publishers using LevelPlay don't need to make any changes or SDK updates to utilize the ironSource Exchange and benefit from its premium demand. The Exchange supports all major ad units, including rewarded, interstitial, MREC,and banner ads, with support for native ads coming soon.