IR-Med announced the appointment of Moshe Gerber as Chief Executive Officer, effective immediately. Mr. Gerber brings more than 25 years' experience in international business development, sales and operations across high-tech industries, including Artificial Intelligence (AI), software and medical devices, with wide ranging experience in product strategy and market analysis, of which 10 years' experience was in leading roles at several companies in the medical devices industry. Gerber then served as VP Business Development and Sales at Mennen Medical, managing business development, marketing and sales activities through direct sales force and distributors worldwide.