Interwoven Customers Can Further Segment and Target Site Visitors Based on Geography and Connection Type
Launched in September, the latest release of Interwoven LiveSite allows companies to define online customer segments and dynamically automate the delivery of targeted content to the right audience segments, creating a more dynamic and engaging online experience for customers.
By adding Digital Element's IP Intelligence technology to LiveSite, Interwoven customers are able to further segment and target site visitors -- both known and anonymous -- based on geographic information including country, state, region and global city-level location information and connection type. This type of advanced targeting enables customers to fine-tune the delivery of dynamic, targeted and interactive content and deliver a high impact online experience for anonymous site visitors.
"Our goal was to empower customers to engage and connect with online visitors through the delivery of relevant and compelling content," said
Already used by the world's leading ad servers, publishers and marketing technology providers, Digital Element's IP Intelligence and geotargeting technology has been independently verified to be more than 99.99 percent accurate at a country level and up to 95 percent accurate at a city level worldwide. It can also provide information such as user latitude and longitude, domain, ISP, connection speed and type, home/business, company name and proxies instantly based solely on a user's IP address.
"Our IP Intelligence technology allows Interwoven customers to build deeper online relationships with site visitors, even if those visitors are anonymous," said
About Digital Element
Founded in 1999, Digital Element is the industry pioneer of IP Intelligence, a non-invasive, privacy-sensitive technology that automatically uncovers geographic information, connection speed, domain name, ISP, language and other characteristics about online users based solely on their IP addresses. This knowledge enables online businesses to customize content for more accurate and profitable online interactions, making it ideal for targeted advertising, content localization, geographic rights management, local search and enhanced analytics. Digital Element's patented IP Intelligence solution with its exceedingly accurate geolocation capabilities is used by industry-leading advertising networks, web publishers, search engines, social networks, e-tailers, and analytics platforms around the world to revolutionize the way people experience the Internet.
Digital Element is a business unit of Digital Envoy, part of Landmark Interactive, a Landmark Media Enterprises Company. For more information about Digital Element, visit http://www.digital-element.net.
About Interwoven
Interwoven, Inc. (Nasdaq: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,600 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx,
SOURCE Digital Element