“The WAEPA and TPG marketing teams work closely together to leveraged the collected IP addresses of WAEPA’s website visitors to serve them relevant content across OTT media and direct mail channels,” commented Tevje Maillard, Managing Partner, Analytics & Engineering at TPG.
WAEPA OTT Retargeting Campaign
The integrated lead generation campaign appealed to WAEPA's website visitors to find and serve them direct communications across OTT media and direct mail. The strategy was to get website visitors to come back to WAEPA.org and complete the application process.
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Phone: (267) 825-9461
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