HUHHOT,
A company's brand is among the most valuable intangible assets it holds. While the Covid-19 pandemic has posed major challenges for the global dairy market, Yili still maintained strong growth of its brand value, increasing it by 10% to
Commercial value grows steadily
Yili's market capitalization has expanded 553 times since its listing in 1996, from
Yili aims to empower industrial development by focusing on modern industry clusters. The company has established several contemporary dairy industry clusters in
Social value boosts sustainable development
Commercial and social value are inextricably linked. Yili has incorporated sustainability into company strategies and has actively taken initiatives to create social value. The company is at the forefront of energy conservation, emission reduction, and other innovative carbon reduction practices. In addition, Yili is working with its partners to create a more sustainable future by carrying out initiatives in areas such as environmental protection, biodiversity conservation, youth health, poverty alleviation, and disaster relief.
In 2022, Yili has committed to achieving carbon neutrality across the entire industry chain by 2050. It has also launched
"Yili's insight into the effect of the COVID-19 pandemic through the promotion of their brand's health benefits and the responsiveness of their supply chain allows them to reach over 2 billion consumers worldwide, which has resulted in a 23% increase in brand value since the beginning of the pandemic in 2020," the Brand Finance report noted. Its consumer-focused technological and product innovations also contribute to the brand's success and fuel the company's growth. As the world's most valuable dairy brand, Yili endeavors to achieve robust corporate growth and drive high-quality industrial development by creating commercial and social value.
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