Ronald C. Pruett, Jr. resigned as President and Chief Executive Officer of As Seen on TV, Inc., effective as of April 10, 2014. Mr. Pruett, Jr. remains a salaried employee of the Company. On April 10, 2014, the board of directors of the company made two new executive officer appointments.

The board appointed Robert DeCecco, age 46, as Chief Executive Officer of the company. Since 2010, Mr. DeCecco has served as President and Chief Executive Officer of Infusion Brands International, Inc. The board appointed Allen Clary, age 43, as President of the company. Prior to his appointment, Mr. Clary has served as Chief Operating Officer of INBI since 2011, and maintains that position.

He also served in this capacity from July 2009 to May 2010, before pursuing and founding the personal productivity website jibidee.com.