Infobird Co. Ltd. announced that as a result of its deployment of its digital marketing solution with HYCAN, a rising New Energy Vehicle manufacturer in China, the Company has accelerated its marketing and sales initiatives to develop additional opportunities in the rapidly growing EV automaker sector. Infobird's recently launched solution is designed to help new energy vehicle manufacturers improve marketing and customer engagement capabilities.

Entering the field of new energy vehicle is an important growth initiative for Infobird designed to comprehensively promote its standard SaaS strategy. It is expected to enhance the Company's cross-industry service capabilities, contribute to the Company's business development in the new energy vehicle industry, and provide new growth opportunities for Infobird. With global climate change, the implementation of China's 'dual carbon' strategy, and the enhancement of public awareness of environmental protection, China's new energy vehicles have ushered in unprecedented opportunities for development.

After ranking first in the world in production and sales for six consecutive years, China's new energy vehicle sales will hit a new high in 2021. According to data from the Passenger Federation, the global sales of generalized new energy passenger vehicles from January to October 2021 will reach 7.02 million units. Among them, the global sales of plug-in hybrid, pure electric, and fuel cell new energy vehicles in the narrow sense reached 4.58 million units, a year-on-year increase of 132%.

Among them, the share of new energy passenger vehicles in China was 51%, and in October it was as high as 61%. In the face of the bright development prospects, various new forces are competing to join the new energy vehicle industry chain, and the market competition is becoming increasingly fierce. For major new energy vehicle manufacturers, how to "break the circle" with the help of new marketing methods has become one of the core elements of outperforming the market.

From the perspective of user needs, digitalization will become the main theme of new energy vehicle marketing. The 2021 "Baidu Marketing New Energy Vehicle Industry Insight Report" pointed out that with the rejuvenation of car owners, the fragmentation of media information, effect-oriented digital marketing has become mainstream for automakers. The trend of seamless integration of online and offline is irreversible, and digitalization has become a key variable in the marketing of car companies.

"2021 McKinsey Automotive Consumer Insights" also pointed out that digital touchpoints have penetrated into the consumer decision-making process, the traffic system reformation has become a new battlefield, and the innovation of omni-channel and new retail models has become standard. Infobird aims to offer a comprehensive and user-centric digital customer engagement solution for new energy vehicle industry, which covers the entire user journey of digital marketing, customer reach and customer lifecyle engagement . In this way, car manufacturers can improve the efficiency and experience of customer interaction, so as to achieve the purpose of retaining and growing its customer base.