IMImobile announced that it has added new digital customer engagement capabilities to IMIdigital; its content management and service delivery platform. This comes on the back of its recently renewed multi-year contract with MTN; the leading mobile telecommunications company in Africa, to support its digital lifestyle services. Under the agreement IMImobile is providing its cloud digital customer engagement software suite to help MTN take advantage of new digital technology trends, to optimise the customer experience for rich digital content services. New product capabilities added to IMIdigital include the addition of social channels such as Facebook Messenger, push notifications and IMImobile's chatbot solution, to enhance and automate the mobile content service discovery experience for consumers.