IMAGICA GROUP Inc. and NTT Corporation have embarked on a comprehensive joint study on expression and production techniques for the real-cyber fusion space of the IOWN1 era. By combining IMAGICA GROUP's creativity and technology with NTT's advanced technology for processing audiovisual, emotional, and 3D, will utilize the advanced digital twin computing of IOWN to develop new media experiences and communication UI/UX. IMAGICA GROUP offers a wide range of high-quality services and products on a global, one-stop basis, from video planning to production, video editing, and distribution. NTT is collaborating with various partners to advance research and development on innovative information networks and communication platforms, including IOWN. In addition, have established a horizontal research and development organization across the group and are actively working on the development of new technologies while promoting the accumulation and advancement of existing technologies. Previously, IMAGICA GROUP and NTT have collaborated on various initiatives, including joint demonstrations of high-definition, high-presence video as member companies of the Next Generation Content Distribution Forum. The latest joint study to realize ultra-realistic digital twin computing of spaces and humans is not limited to the conventional field of video production and provision, but progresses towards a space where the real and cyber fuse and coexist. Particularly, are planning to proceed with the examination of expression and production techniques. Creation of a new form of communication that integrates the real and cyber In addition to existing regional issues, there are new issues in fields such as education and medical care due to changes in local communities. To solve this problem, human resources called the "affiliated population" outside the region will play a new role in regional development. At the same time, human activity is expanding and diversifying into the online space through means such as SNS and web conferences, and cyberspace as represented by the Metaverse. Specifically, this is achieved by combining IMAGICA GROUP's high-definition and highly realistic images and content production know-how with various media processing and AI technologies such as 3D spatial media processing technology and Another Me®2 related technologies currently being researched and developed by NTT. As the first step of such efforts, NTT has jointly launched the "TENGUN Ogijima Project" 3 to promote regional co-creation, with NTT West Japan, Ogijima Life Research Institute, and Kenohi Co. Ltd. Recently, due to the proliferation of digitalization and remote culture, there are more opportunities to enjoy
live events such as live music remotely. However, company believe that it is difficult to replicate the same emotional experience as on-site, such as a sense of unity and enthusiasm. NTT uses human digital twin computing to estimate and model the emotional state of the audience and stimulates the senses of sight and touch to create a virtual live space tailored to the desires of each user. In this joint study, company aim to create an unprecedented and attractive media experience in the virtual live space by combining IMAGICA GROUP's planning and production of new media experiences and NTT's technology. In addition, company plan to proceed with the investigation of production using three-dimensional space display and expression, replication of traditional skills and performing arts, and expression and production in live entertainment as techniques for providing more attractive live entertainment content.