Icon Culture Global Company Limited provided consolidated earnings guidance for the six months ended 30 June 2022. For the period, the group expects a net loss of not more than RMB 25 million for the Period (the six months ended 30 June 2021: net profit RMB 5.4 million). The expected loss was mainly due to: the decrease in revenue generated from traditional offline media advertising services which has higher profit margin as some of the major customers that were affected by the COVID-19 pandemic had substantially reduced their traditional offline media advertising budget during the Period; increase in impairment loss of the trade receivables with slow collection, and increase in staff costs and rental expense as the Group continued to expand the service capabilities for live-streaming e-commerce business.