Humble & Fume Inc. announced the appointment of Jakob Ripshtein as Chairman of the Board (the "Board") effective November 30, 2021. Mr. Ripshtein succeeds outgoing Executive Chairman, Shawn Dym, Principle at York Plains Investments, who remains on the Board. Mr. Ripshtein is the Chief Executive Officer of Perennial Brands Inc, a full life-cycle brand strategy organization, which has worked with cannabis clients such as The Supreme Cannabis Company Inc. and Cannovate. Prior to Perennial, Mr. Ripshtein was the President of Aphria Inc. ("Aphria"), now Tilray Inc., a leading global cannabis-lifestyle consumer packaged goods company, where he was responsible for the company's sales, marketing, and commercial strategy. Mr. Ripshtein brings a wealth of experience gained during his tenure at Diageo North America, the world's leading premium beverage organization. Mr. Ripshtein worked in several markets before becoming the President of Diageo Canada. Mr. Ripshtein joined the Board in June 2021 following's Humble's public listing on the Canadian Securities Exchange, where he also serves on the Audit Committee and Compensation and Corporate Governance Committee. During his career, Mr. Ripshtein held a variety of roles in finance, sales and strategy in Canada, the U.S. and in Europe. Earlier in his career Mr. Ripshtein oversaw business, sales and tax functions in the Canadian spirits, pharmaceutical and financial sectors. Mr. Ripshtein holds a Bachelor of Business Administration from York University, as well as a CPA and International Tax designation.