Home Retail Group should continue its bullish trend in order to test new highest level.

The economic and financial situation of the company is still strong. The group has a positive treasury, sign of a healthy situation. Moreover, the company seems undervalued relatively to its peers with a EV/Sales ratio of 0.23.

From a technical viewpoint, the security is trading in a bullish trend in the medium and the long term. In the short term, the stock has know a little consolidation phase but the GBp 189.2 support should stop the bearish movement. Increasing moving averages support this reversal. This rebound should help to reach soon the GBp 201.1 long term resistance.

Taking into account all these elements, investors could buy the stock at the current price. The target price is set on the GBp 201 mid-term resistance. A stop loss will be fixed below the GBp 189.2.