Dallas-based Hilltop Holdings Inc. announced J. J. Gomez has been named executive vice president, director of business development. In this new role, Gomez will support the business development functions of Hilltop and its subsidiaries, PlainsCapital Bank, PrimeLending, HilltopSecurities and National Lloyds. Gomez has been with PlainsCapital Bank for 30 years and most recently served as president of the Bank’s Victory Park location in Dallas, Texas. Since joining PlainsCapital Bank in 1989, Gomez has held numerous positions with the Bank including customer service representative, senior vice president at the Bank’s Preston Center location in Dallas, and executive vice president of service quality.