HILLSHIRE BRANDS REPORTS SOLID START TO FISCAL 2014

CHICAGO, IL (October 31, 2013) - The Hillshire Brands Company (NYSE: HSH) today reported results for its first quarter of fiscal year 2014.

• Net sales increased 1% to $984 million over the prior year's first quarter

• Adjusted(1)operating income of $76 million, down 24.4% versus the prior year's 76.5% increase, reflecting significant input cost inflation in the quarter and unusually low SG&A in the prior year. Reported operating income was down 35.2%

• Adjusted diluted EPS of $0.35 down 28.6% versus the prior year's 88.5% increase; reported diluted EPS of $0.23 down 42.5%

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