Press Release
Heritage Foods fortifies its portfolio with the launch of a premium Badam Milk with real almond bits
Hyderabad, March 15th, 2021: Heritage Foods Ltd., one of India's leading dairy players, today announced the launch of an all-new Premium Badam Milk with real almond bits.
The new 'Badam Charger' is the latest addition to the Company's growing list of value-added products (VAP) portfolio. It is loaded with real almond pieces that energizes drinkers and delivers a yummy, crunchy and uplifting beverage experience. Developed with intense R&D efforts, the new Badam Charger is prepared without any artificial ingredients, colours or flavours and brings a perfect blend of ingredients that delivers its unique great taste. The 'Badam Charger' contains just 6g of added sugar per 100ml making it one of the healthiest choices in the badam milk beverage segment.
This new drink will be available across all general trade and modern trade stores as well as online
grocery platforms. Initially launched in Hyderabad, the company plans to expand the product to
markets across other states over the next many weeks. It will also soon be available near your
neighbourhood Heritage Parlours and Happiness points.
Commenting on the introduction of Heritage Premium Badam Milk, Mrs N Brahmani, Executive
Director, Heritage Foods Limited, said, "In line with our vision of nourishing our consumers' lives
with healthier products, we are delighted to add 'Premium Badam Milk with real almonds' to our
growing portfolio of Value-added products. We are confident that our consumers will love the
experience it delivers and will help us make strong gains in the fast-growingmilk-based beverages
segment. The launch is in line with our commitment to fortify our Value-Added Portfolio regularly,
with a new one every quarter. In the last several quarters, the addition of new products and the
growth from existing value-added products have helped us steadily grow the revenue contribution
from our Value-added portfolio. We take great comfort in our strong Balance sheet and our debt-
free status, which allows us ample freedom and headroom to aggressively grow our Value-added
business."
About Heritage Foods Limited:
Heritage Foods Limited (NSE: HERITGFOOD; BSE: 519552), founded in the year 1992, is India's leading value-added and branded dairy products company. It has a presence in the cattle feed business through its subsidiary, Heritage Nutrivet Limited (HNL).
Heritage Foods' milk and milk products such as Curd, Ghee, Paneer, flavoured milk, immunity milk, Milk shake, Butter, Cheese, cream among others, are consumed by more than 1.5 million households in 11 states across India. Heritage Foods enjoys a strong brand affinity with its consumers and is specially known for its product authenticity, quality and freshness. It also enjoys long-term relationships with over 0.3 million farmers and has a wide distribution network across the country, comprising 6,420 distributors and agents. The Company is ESG responsible and has a total renewable energy generation capacity of 10.39 MW from both Solar and Wind for captive consumption within its dairy factories.
For more information about Heritage Foods, visit www.heritagefoods.in.
For more information contact
Umakanta Barik | Sonam Raghuvanshi (Assoc. Director) |
Company Secretary & Compliance Officer | Hiral Keniya (Sr. Consultant) |
Heritage Foods Limited | |
+91 9392277999 | Dickensonworld.com |
umakanta@heritagefoods.in | heritagefoods@dickensonworld.com |
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Heritage Foods Ltd. published this content on 15 March 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 15 March 2022 08:39:12 UTC.