Herc Holdings Inc. announced that Aaron Birnbaum will succeed J. Bruce Dressel as chief operating officer effective January 1, 2020. Dressel will leave his position as senior vice president and chief operating officer on December 31, 2019. Birnbaum currently serves as the Company’s Senior Vice President and his appointment is in keeping with the Company’s succession plan. With more than 30 years of experience in the equipment rental industry — all with Herc Rentals and its predecessor business — Birnbaum has a wealth of experience gained from multiple responsibilities with Herc, including oversight of the Company’s Western, North Central and Canada regions as well as the Company’s Herc Entertainment Services® and Cinelease® units. Birnbaum also held leadership responsibilities related to the Company’s strategic planning, operational execution and M&A activities. As chief operating officer, Birnbaum assumes responsibility for the Company’s sales and operations teams, overseeing more than 4,500 employees and approximately 270 Herc Rentals locations. He will also oversee the Company’s ProSolutions® and Herc Rentals ProContractor™categories, its Herc Plus™strategic accounts unit and the direct and indirect procurement, marketing, and customer care functions.
Herc Holdings Inc. is an equipment rental supplier. The Company offers a portfolio of equipment for rent. In addition to its principal business of equipment rental, the Company sells used equipment and contractor supplies such as construction consumables, tools, small equipment and safety supplies; provides repair, maintenance, equipment management services and safety training to certain of its customers; offers equipment re-rental services and provides on-site support to its customers, and provides ancillary services such as equipment transport, rental protection, cleaning, refueling and labor. Its fleet includes aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction and lighting. Its ProContractor business focuses on professional-grade tools and equipment, and offers industry-specific solutions-based services, which include power generation, climate control, remediation and restoration, pumps, trench shoring, studio and production equipment.
HERC HOLDINGS INC. 
