D-MARKET Electronic Services & Trading announced the appointment of Erkin Aydin as Chief Executive Officer of Hepsi Finansal Danismanlik A.S. (“Hepsi Finansal”), effective June 1, 2022. Mr. Aydin will report to Mr. Murat Emirdag, Chief Executive Officer of Hepsiburada. Hepsi Finansal, through Doruk Finansman A.S. (“Doruk Finansman”), operates a consumer financing company in Turkey.

The acquisition of Doruk Finansman in early 2022 was Hepsiburada's first step into entering the consumer finance sector. In his role as Chief Executive Officer of Hepsi Finansal, Mr. Aydin will oversee the broader financial service operations of Hepsiburada. Prior to Hepsiburada, Erkin Aydin worked in various positions at QNB Finansbank A.S., the Turkish subsidiary of Qatar National Bank (Q.P.S.C.), including leading value-creation initiatives such as founding new businesses, investments in Fintech, and establishing partnership platforms, while heading the Retail Banking, SME Banking and Payments Systems businesses.

He began his career in the U.S. with Clark Construction Group, and later joined McKinsey & Company, where he worked with various local and global financial institutions in the fields of strategy, marketing, growth, turnaround management, and M&A in Europe and Turkey. Mr. Aydin graduated from the Bosphorus University in Istanbul with a BS degree in Civil Engineering and received his MBA degree from the University of Michigan Graduate School of Business.