Item 8.01 Other Events.

Effective January 12, 2022, Julien R. Mininberg, Chief Executive Officer of Helen of Troy Limited (the "Company"), adopted a share trading plan (the "10b5-1 Plan"). This plan was adopted as part of Mr. Mininberg's individual long-term strategy for asset diversification and estate management.

The 10b5-1 Plan was adopted pursuant to Rule 10b5-1 under the Securities Exchange Act of 1934, as amended, and in accordance with the Company's insider trading policies. Rule 10b5-1 permits corporate officers, directors and others to adopt written, pre-arranged share trading plans when they are not in possession of material, non-public information. Using these plans, insiders may gradually diversify their investment portfolios and spread shares trades over a period of time regardless of any material, non-public information they may receive after adopting their plans. In accordance with Rule 10b5-1, Mr. Mininberg will have no discretion over the sales of his common shares of the Company under the plan.

Subject to satisfaction of certain conditions, the number of shares that may be sold into the marketplace under the 10b5-1 Plan will be: (1) 29,700 shares; plus (2) the number of the shares that Mr. Mininberg may receive pursuant to performance restricted stock units granted in March 2019 and expected to vest on May 15, 2022, net of shares settled for tax purposes. Under the 10b5-1 Plan, sales could commence no sooner than May 16, 2022, and any such sales will be completed in just under twelve months. Because the sales under the plan are subject to or dependent upon certain market pricing parameters, trading limitations, and vesting of performance-based awards, there is no guarantee as to the exact number of shares that will be sold under the plan, or that there will be any sales pursuant to the plan.

Any transactions under the 10b5-1 Plan will be disclosed publicly through Form 4 and Form 144 filings with the Securities and Exchange Commission. The Company does not undertake to report 10b5-1 trading plans by other officers or directors of the Company in the future, or to report modifications or terminations of any such plans, whether or not the plan was publicly announced, except as may be required by law.

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