American Textile Company (ATC) entered into a partnership with HeiQ to introduce several bedding products with HeiQ Allergen Tech for the North American market. ATC and HeiQ announced a partnership for HeiQ Allergen Tech application to mattress and pillow protectors, pillows, mattress pads, comforters, as well as blankets, throws, and other bedding product categories covering the USA, Canada, and Mexico, intended to deliver deeper relief to allergy sufferers. The first products from ATC featuring HeiQ Allergen Tech will be available in the market in 2024 under the renowned brands AllerEase®, the No.

1 selling allergy bedding solution in North America, and Sealy®, the No. 1 selling overall bedding brand. Products featuring HeiQ Allergen Tech will be marketed under ATC's own CleanBoost™ technology name.

HeiQ Allergen Tech was launched at the end of 2022 and is a 100% bio-based, naturally derived technology that reduces users' exposure to inanimate allergens such as house dust mite matter, and pet allergens with the help of active probiotics. It provides one of the easiest and most cost-effective ways to reduce allergen exposure in the bedroom. New products under this partnership between the American Textile Company and HeiQ will be launched at the Home & Textiles Market Week in New York from March 13th to 16th.

Products featuring HeiQ Allergen Tech will be showcased in the American Textile Company Showroom at 230 Fifth Avenue, 15th Floor, NY 10001. The collaboration comes at a time when consumers are beginning to experience the first effects of the spring allergy season and scientists say allergy seasons are becoming longer and more intense.