Hasbro, Inc. Introduces NERF NITRO, A Unique Line of Blasters and Launchable Foam Vehicles
January 24, 2017 at 01:54 pm
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Hasbro, Inc. introduces NERF NITRO, a unique line of blasters and launchable foam vehicles. Hitting shelves globally in 2017 with distinctive designs and stimulating play experiences based on two years of research focused on both NERF and vehicle fans, the performance-based NERF NITRO line is racing on to the vehicle scene as only the NERF brand can, bringing with it the thrill of speed, jumps, tricks, and adrenaline-fueled action. Design, power, performance, and heritage set the NERF brand apart. With years of innovation and insight, the NERF team of designers are unparalleled experts in the world of blasting toys. Drawing from this knowledge and delivering on years of research identifying consumers’ demand for an original, high-performance stunt car alternative, NERF NITRO sets combine the time-tested blasting power and foam action play of NERF with the exhilarating, high-flying world of stunt car play to create an incomparable play experience. Kids simply load one of the NERF NITRO foam vehicles into the NERF NITRO launchers and pull the trigger to blast the vehicle into overdrive. With customizable, indoor-safe stunt vehicles and accessories, vehicle fans can now create amazing stunt shows almost anywhere. The colorful, collectible line is designed for kids ages five and up, features more than 48 vehicles designs at launch, and includes sets ranging from the 24-piece MOTOFURY RAPID RALLY set, to the two launcher DUELFURY DEMOLITION set, creating trackless stunt possibilities as boundless as kids’ imaginations.
Hasbro, Inc. specializes in the design, production and marketing of games and toys. Additionally, the group is active in the production of films and TV programs. Net sales break down by activity as follows:
- sales of toys and games (89.3%): action figurines and toys, dolls and stuffed toys, traditional toys, electronic toys and games, creative and educational toys and games, card games, etc. sold under franchise brands (Littlest Pet Shop, Magic : The Gathering, Monopoly, My Little Pony, Nerf, Play-Doh and Transformers), under partner brands (Spider-Man, The Avengers, Star Wars, Disney Princess, Disney Frozen, Disney's Descendants, Beyblade, Dreamworks' Trolls, Sesame Street and Yo-Kai Watch), under company-owned brands (Baby Alive, Furreal Friends, Kre-o, Playskool and Playskool Heroes) and other (board games and digital games sold under Dungeons & Dragons, Jenga, The Game Of Life, Operation, Pie Face, Scrabble, Trivial Pursuit, Twister, Fantastic Gymnastics, Speak Out and Toilet Trouble;
- production and sales of film, TV and digital games licenses (10.7%).
The United States account for 60.2% of net sales.
HASBRO, INC. 
