Harte Hanks, Inc. Hires Frank Sanni as Chief Strategy Officer for Marketing Services
November 15, 2021 at 09:00 am
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Harte Hanks, Inc. announced that it has named distinguished marketing executive Frank Sanni as the new Chief Strategy Officer for Marketing Services. Frank is a strategist and marketer with over 25 years of experience helping clients across diverse industries tackle some of their toughest challenges. Whether working in technology, healthcare, retail, travel or packaged goods, Frank combines real world experience with an empathetic understanding of the consumer, and hands-on knowledge of the marketing ecosystem. Frank has successfully managed and mentored strategy teams at agencies large and small and is excited for the opportunity to contribute to the continuing success and growth of Harte Hanks and its clients.
Harte Hanks, Inc., together with its subsidiaries, is a global customer experience company. The Company operates through four segments: Marketing Services; Customer Care, Sales Service, and Fulfillment & Logistics Services. Marketing Services segment leverages data, insight, and experience to support clients as they engage customers through digital, traditional, and emerging channels. Customer Care segment offers responsive contact center solutions, which use real-time data to interact with each customer. Customer contacts are handled through phone, e-mail, social media, text messaging, chat, and digital self-service support. Sales Services segment enables customers to optimize their go-to-market function by offering a range of outsourced services including sales process optimization, sales play development, inbound lead qualification and outbound sales prospecting. Fulfillment & Logistics segment consists of mail and product fulfillment and logistics services.