Stock HOG HARLEY-DAVIDSON, INC.
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Company Harley-Davidson, Inc. Swiss Exchange

Equities

HOG

US4128221086

Auto & Truck Manufacturers

End-of-day quote Swiss Exchange
Other stock markets
 		5-day change 1st Jan Change
- CHF -.--% Intraday chart for Harley-Davidson, Inc. -.--% -.--%
05-15 Kinaxis Selected by Harley-Davidson for Supply Chain Management MT
05-15 Kinaxis Brief: Says Selected by Harley-Davidson as Supply Chain Management Platform Solution MT

Business Summary

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company operates in three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). HDMC designs, manufactures and sells Harley-Davidson motorcycles. HDMC also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. HDMC conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America. HDMC's products are sold to retail customers primarily through a network of independent dealers. HDMC also distributes its motorcycles through an independent distributor in India. HDMC offers internal combustion engine motorcycles under the Harley-Davidson brand.

Sales per Business

USD in Million2022Weight2023Weight Delta
Harley-Davidson Motor Company
83.0 %
4,888 84.9 % 4,845 83.0 % -0.88%
Harley-Davidson Financial Services
16.3 %
821 14.3 % 954 16.3 % +16.20%
LiveWire
0.7 %
47 0.8 % 38 0.7 % -18.22%

Sales per region

USD in Million2022Weight2023Weight Delta
United States
72.7 %
4,085 71.0 % 4,243 72.7 % +3.88%
EMEA
11.0 %
699 12.1 % 645 11.0 % -7.77%
Other Countries
6.5 %
415 7.2 % 382 6.5 % -8.07%
Canada
4.1 %
233 4.0 % 238 4.1 % +2.46%
Japan
3.4 %
175 3.0 % 201 3.4 % +14.40%
Australia and New Zealand
2.2 %
148 2.6 % 127 2.2 % -13.69%

Managers

Managers TitleAgeSince
Jochen Zeitz CEO
 Chief Executive Officer 60 07-08-05
Jonathan Root DFI
 Director of Finance/CFO 50 23-06-25
Jagdish Krishnan COO
 Chief Operating Officer 48 20-08-16
Paul Krause CMP
 Compliance Officer 46 15-12-31
Theo Keetell SAM
 Sales & Marketing - -
Tori Termaat HRO
 Human Resources Officer - 99-12-31
Edel M. O’Sullivan PRN
 Corporate Officer/Principal 43 21-02-28
Mark Kornetzke AUD
 Comptroller/Controller/Auditor - -

Members of the board

Members of the board TitleAgeSince
Tom Linebarger BRD
 Director/Board Member 61 08-07-28
Sara Levinson BRD
 Director/Board Member 73 96-01-31
Allan Golston BRD
 Director/Board Member 57 17-02-22
Jochen Zeitz CEO
 Chief Executive Officer 60 07-08-05
Maryrose Sylvester BRD
 Director/Board Member 58 16-07-24
James Farley BRD
 Director/Board Member 62 21-05-19
Troy Matthew Alstead BRD
 Director/Board Member 60 17-02-22
Jared Dourdeville BRD
 Director/Board Member 35 22-02-01
Rafeh Masood BRD
 Director/Board Member 45 22-08-02

Share class

VoteQuantityFree-FloatCompany-owned sharesTotal Float
Stock A 1 169,412,468 133,233,489 ( 78.64 %) 34,906,631 ( 20.60 %) 78.64 %

Shareholders

NameEquities%Valuation
The Vanguard Group, Inc.
10.18 %
13,690,804 10.18 % 491 M CHF
Vanguard Fiduciary Trust Co.
9.984 %
13,428,716 9.984 % 482 M CHF
H Partners Capital LLC
8.773 %
11,800,000 8.773 % 423 M CHF
BlackRock Advisors LLC
7.887 %
10,608,068 7.887 % 381 M CHF
Fidelity Management & Research Co. LLC
6.015 %
8,090,861 6.015 % 290 M CHF
Beutel, Goodman & Co. Ltd.
5.751 %
7,736,038 5.751 % 278 M CHF
Boston Partners Global Investors, Inc.
4.867 %
6,546,681 4.867 % 235 M CHF
Dimensional Fund Advisors LP
4.119 %
5,540,252 4.119 % 199 M CHF
Jupiter Asset Management Ltd.
3.814 %
5,129,889 3.814 % 184 M CHF
LSV Asset Management
3.616 %
4,863,368 3.616 % 174 M CHF

Holdings

NameEquities%Valuation
LIVEWIRE GROUP, INC.
89.09%
 181,000,000 89.09% 1,174,690,000 $

Company contact information

Harley-Davidson, Inc.

3700 West Juneau Avenue

53208-2818, Milwaukee

+414 342 4680

http://www.harley-davidson.com
address Harley-Davidson, Inc.(HOG)

Group companies

NameCategory and Sector
Harley-Davidson Europe Ltd.
Logo Harley-Davidson Europe Ltd.

Harley-Davidson Europe Ltd.

Wholesale DistributorsDistribution Services

Harley-Davidson Europe Ltd. engages in sale, maintenance and repair of motorcycles and related parts and accessories. The company is headquartered in Oxford, the United Kingdom.

Wholesale Distributors
H-D Motor Company India Pvt Ltd.
Logo H-D Motor Company India Pvt Ltd.

H-D Motor Company India Pvt Ltd.

Specialty StoresRetail Trade

Part of Harley-Davidson, Inc., H-D Motor Company India Pvt Ltd. is an Indian company that manufactures and supplies motorcycles. The company is based in New Delhi, India. Founded in 2009.

Specialty Stores
Harley-Davidson Motorcycle Trust 2020-L
Finance/Rental/Leasing
Harley-Davidson Asia Pacific Pte Ltd.
Logo Harley-Davidson Asia Pacific Pte Ltd.

Harley-Davidson Asia Pacific Pte Ltd.

Wholesale DistributorsDistribution Services

Part of Harley-Davidson, Inc., Harley-Davidson Asia Pacific Pte Ltd. is a Singaporean company that supplies and retails car parts. The company is based in Singapore, Singapore.

Wholesale Distributors
Harley-Davidson Motorcycle Trust 2020-M
Finance/Rental/Leasing
Harley-Davidson Motorcycle Trust 2019-L
Finance/Rental/Leasing
Harley-Davidson Warehouse Funding Corp.
Logo Harley-Davidson Warehouse Funding Corp.

Harley-Davidson Warehouse Funding Corp.

Financial ConglomeratesFinance

Part of Harley-Davidson, Inc., Harley-Davidson Warehouse Funding Corp. is an American company. The company is located in the US.

Financial Conglomerates
Harley-Davidson Financial Services, Inc.
Logo Harley-Davidson Financial Services, Inc.

Harley-Davidson Financial Services, Inc.

Finance/Rental/LeasingFinance

Harley-Davidson Financial Services, Inc. provides financial services. It provides consumer retail loans, primary purchase of motorcycles, debt protection and related services. The company operates as a subsidiary of Harley-Davidson. It also has operations in Canada and Europe. The company is headquartered in Chicago, IL.

Finance/Rental/Leasing

Sector

Consumer Cyclicals
Automobiles & Auto Parts
Automobiles & Auto Parts
Auto & Truck Manufacturers
Motorcycles & Scooters

Sales per Business

Sales per region

Ratings for Harley-Davidson, Inc.

Trading Rating
Investor Rating
ESG Refinitiv
More Ratings

Analysts' Consensus

Sell
Consensus
Buy
Mean consensus
OUTPERFORM
Number of Analysts
16
Last Close Price
34.01 USD
Average target price
42.44 USD
Spread / Average Target
+24.80%
Consensus

EPS Revisions

Estimates Revisions

Quarterly earnings - Rate of surprise

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