Digital marketing experts from leading brands to discuss strategies for driving commerce and consumer engagement

BURLINGTON, Mass., September 20, 2011 – e-Dialog, a proven provider of integrated digital marketing solutions, today announced that the company’s annual conference, Aspire, will be held October 5- 6, 2011, in Boston, Massachusetts.  Executives from the National Hockey League, Dell, MLB Advanced Media, American Airlines, PETCO, Publishers Clearing House, Timberland, and more will come together to discuss the most ambitious and innovative strategies for engaging consumers and driving commerce in today’s changing digital landscape.

“To compete in today’s customer-centric world, marketers must adopt the mindset of pioneers – a willingness to take chances, try new things, and expect the unexpected,” said Joe Gagnon, president of e-Dialog.  “The Aspire 2011 conference will bring together digital marketing experts from leading Fortune 500 brands to discuss the pioneering strategies that must be employed to engage consumers and achieve the goal which we all strive for: driving commerce.”

The year’s event will feature a strong line-up of speakers, including John Healy, GSI Commerce’s president of Global Marketing Services Products, who will address key trends in online commerce and transformational marketing services from the perspective of eBay/GSI Global Marketing Services. The conference will also include a keynote address from Gagnon that will explore the qualities of the pioneering “aspirational marketer,” as well as a presentation by icon Jason Dorsey, The Gen Y Guy®, on marketing across generations.  In addition, attendees will have the opportunity to participate in other insightful, tactical sessions and network with marketing and brand experts from across the country.

The Aspire 2011: Pioneering the Possible Conference will be held at the Boston Sheraton Hotel in Boston, Massachusetts.  Additional conference details and registration information can be found at http://www.e-dialog.com/index.php/aspire2011/. 

About e-Dialog

e-Dialog is an integrated digital marketing solutions provider that combines technology and insight to drive increasing levels of value for our clients. Through the power of data-driven e-mail and cross-channel marketing, e-Dialog helps some of the world’s top brands deliver on the promise of relevant 1:1 communications with dramatic results. We are recognized as the industry authority on relevant e-mail marketing, and we’ve applied that expertise to deliver our solutions in a multichannel environment, including mobile, social, e-commerce, display, and even point-of-sale.

Consistently recognized by top analyst firms for both outstanding service and first-class technology, e-Dialog is a global provider to some of the world’s most recognized brands, including AirTran Airways, Avis Budget Group, Boots, British Airways, CVS/pharmacy, Nintendo, the NFL, PETCO, and The TJX Companies. For more information, visit http://www.e-dialog.com. With offices in Boston, London, New York, Seattle and Singapore, e-Dialog is a wholly owned subsidiary of GSI Commerce. GSI Commerce is an eBay Inc. (Nasdaq: EBAY) company.

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